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Exchange 202 Coffee Chat: You Are Your Brand

  • The Exchange 202 202 Government Street Mobile, AL, 36602 United States (map)

There is a special challenge that many individuals face in the modern economy - they are the face of their brand. 

Back in the Summer of 1997, Tom Peters wrote in Fast Company magazine, "It's time for me — and you — to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

It's that simple — and that hard. And that inescapable."

In our coffee chat we share the challenges and benefits, the errors and the learnings from Mobile business leaders who understand what it is like to be the face of their brand.

Our panelists include Carlisha Hartzog (Urbane and Hartzog Consulting), Cindy Ross (Bodies by Cindy and Socialize Your Bizness), Sam Winter(Sam Winter and Company, Inc.), and Sabrina Long Alexander (S. Alexander Consulting) share the war stories and the major wins in their work leading a brand.