HIGHER EDUCATION + HARTZOG CONSULTING
COMMUNICATIONS // MARKETING // DESIGN // STRATEGY
Hartzog Consulting champions the importance of higher education. Our team has partnered with colleges, universities, and supporting organizations, including the Bill & Melinda Gates Foundation, to provide custom communications solutions. Our tools have been used for public engagement, resource development, student recruitment and retention, workforce development partnerships, and marketing outreach.
We recognize the importance of an institution’s ability to effectively tell stories of student success and innovation from a perspective that includes qualitative and quantitative data, with messaging that is tailored to specific audiences.
Our team of practitioners serves as an extension of professionals who are already doing incredible work within institutions. Our goal is to provide increased capacity by offering customized solutions to streamline processes that amplify the voice and purpose of colleges and universities nationwide.
SERVICES
STRATEGY + ENROLLMENT
Prospective Student Marketing Audits
Operations Audits for Enrollment
Enrollment Strategy Process Design
Admissions Counselor/Sales Training
Student Campus Experience Audit
COMMUNICATIONS
Brand and Communications Audits
Positioning Statements
Strategic Web + Print Copy
Social Media Content Development
Social Media Management Training
Student Success Narrative Development
CREATIVE
Branding | Logo Design
Photography
Large, Multi-Page Brochures | Annual Reports | Handbooks + Manuals (Print + Digital Versions)
Magazine Ads + Campaigns
Posters | Signage | Billboards
Trade Show Graphics
Website Design
Interactive Microsites
SLATE platform communications template design
TELL STORIES OF IMPACT + SUCCESS
Our philosophy: using project management principles, design and strategy to support the work of higher education should be refreshing.
THE HBCU STORYTELLING JOURNEY: TRANSFORMATION, SHARING, AND SUSTAINABILITY
Members of the Hartzog Consulting team serve on the Bill & Melinda Gates Frontier Set HBCU Intermediary Team, a team of professionals who support six HBCU institutions. The HBCU Storytelling team led a charge to develop a custom storytelling playbook for each institution, a 60-page resource that showcases work of institutional transformation. View the feature.
A NIGHT HONORING HEROES | UNIVERSITY HOSPITAL
Our role for this life-changing event is to work with the film and production team to re-create trauma stories that result in survival. Each patient’s story is re-enacted to create cinematic videos that highlight triumph and the dedicated passion of medical professionals and first responders.
Learn more about the event.
Alabama A&M UNIVERSITY | aldot-aamu dbe supportive services
Alabama A&M University serves as a supportive service provider for the Alabama Department of Transportation DBE program, which offers training and access to tools and resources for small business enterprises. Hartzog Consulting partnered with ALDOT-AAMU DBE Supportive Services to produce Pipeline (Winter 2020 | VIII), a publication that highlights the stories of the perseverance of entrepreneurs and their trek to success.