YOUR TEAM EXECUTES.
We help them think strategically.
Greater team capacity.
Your employees spend less time trying to solve unfamiliar event challenges on their own.
Better financial decisions.
Experienced review helps organizations identify opportunities to allocate event dollars more intentionally and reduce avoidable costs.
Senior expertise without additional headcount.
Your organization gains access to an experienced event strategist throughout the year without adding a permanent event-management position.
More confident internal teams.
Your employees gain a trusted resource they can call when an event decision requires expertise beyond their day-to-day responsibilities.
Stronger events.
Strategy, hospitality and logistics are considered earlier — before they become expensive execution problems.
THE RESULT?
EXAMPLES OF STRATEGY + SUPPORTIVE SERVICES
Collaborative Event Design, Strategy Development + Logistics Planning
We help clients develop event content, programming, deliverables and the logistical framework that supports the overall experience.
Event programming decisions — including session formats, speakers, breakout schedules, venue selection and space allocation — can significantly affect the budget.
Seemingly small design or programming decisions can create substantial implications for audiovisual requirements, staffing, room resets, food and beverage, transportation and other event expenses.
Our role is to help teams understand those impacts before commitments are made.
Food and beverage are often some of the most significant event expenses, making thoughtful planning essential to effective budget management.
Evolving guest preferences and needs — including dietary restrictions, allergies, wellness considerations and lifestyle choices — have also increased the complexity of F&B planning.
We help teams evaluate menus, service styles, quantities, guarantees, pricing and overall hospitality strategy to create an experience that supports both the guest and the budget.
Food + Beverage Planning
Audio/Visual Integration Strategy
Audiovisual production continues to represent a significant portion of many event budgets, and costs can escalate quickly when programming decisions are made without considering their technical implications.
We help clients think through audiovisual requirements early in the planning process so the event experience, programming and budget remain aligned.
Considerations may include the number and location of breakout sessions, room configurations, speaker requirements, staging, presentation needs and the technology necessary to support the intended audience experience.
Complex Travel + Group Movements
We provide strategic planning support for itineraries involving complex or multi-leg travel movements, including:
Ground transportation
Commercial air travel
Private aviation
Executive transportation
Private transfers
Group arrival and departure logistics
Our role is to help teams think through timing, sequencing, contingencies and the overall traveler experience before execution begins.
Advisory clients may receive access to select event-planning spreadsheets, tools, documents and trackers developed internally by Hartzog Consulting through more than 13 years of corporate event management.
These resources are designed to help internal teams improve organization, consistency and planning discipline.
Event Logistics Documents
ADVISORY SUPPORT MAY INCLUDE:
‣ Event objectives, audience strategy and experience design
‣ Budget development, review, and management support
‣ Food and beverage strategy, menu planning, and cost review
‣ Venue and space considerations
‣ Vendor proposal and pricing review, including review of
concessions and local tax and service charge impacts
‣ Hospitality and guest experience strategy
‣ VIP, executive and speaker considerations
‣ Programming and agenda development
‣ Event timelines and planning milestones
‣ Registration and attendee-flow strategy
‣ Logistics planning and risk identification
‣ Sponsorship and partner considerations
‣ Review of event plans before financial commitments are
made
‣ Troubleshooting and decision support
‣ Post-event debriefs and recommendations
‣ Development of repeatable event standards, processes and
planning tools
PLANNING DOCUMENT INTEGRATION
Clients may submit documents for review and collaborative planning, including:
‣Event budgets
‣Catering proposals
‣Venue proposals
‣Event agendas
‣Run-of-show documents
‣Floor plans
‣Vendor proposals
‣Guest experience plans
‣Timelines
‣Planning documents
‣Travel logistics plans
