HARTZOG EVENT STRATEGY ADVISORY
STRATEGIC ADVISORY + PLANNING SERVICES

We don't take the event away
from your team.
We reduce the amount of time your team spends figuring out what an experienced
event professional already knows.

SCHEDULE A DISCOVERY SESSION

Many organizations have capable internal teams responsible for meetings, events, executive engagements and stakeholder experiences — but those responsibilities are often only one part of someone's role.

Instead of investing in full-service event management when it isn't necessary, organizations can access strategic expertise at the moments when that expertise can have the greatest financial and operational impact.

Through a monthly advisory partnership, Hartzog Consulting works alongside administrative professionals, marketing and communications teams, events and conferences teams, executive offices, community engagement teams and other internal stakeholders as a strategic thought partner throughout the planning process.

We help teams think through the decisions that have the greatest impact on the event experience, budget and organizational objectives — while allowing internal teams to retain ownership of implementation.

Hartzog Event Strategy Advisory provides organizations with ongoing access to experienced event strategy, hospitality and logistics expertise without the cost or commitment of hiring a dedicated senior event professional or engaging a full-service event management firm.

WHO BENEFITS FROM ADVISORY SERVICES?

Hartzog Event Strategy Advisory may be a strong fit if:

Your organization produces several events, meetings or stakeholder programs annually.
Your team manages a complex annual event calendar, including programs in multiple cities or markets.
You have a small but capable internal team, yet the scale, volume or complexity of events can become overwhelming.
Your organization wants stronger financial discipline and strategic oversight around event spending.
Your internal planners would benefit from collaborating with an experienced event and project-management professional.
Your team needs additional strategic capacity without adding a full-time senior event professional.

Hartzog Consulting brings more than 13 years of experience planning and managing complex events, budgets, corporate travel and stakeholder experiences across 24 states and international destinations.

HOW IT WORKS

Clients retain Hartzog Consulting for a defined number of advisory hours during a contractual engagement period of six to 12 months.

Those hours may be scheduled throughout the month for strategy sessions, planning meetings, document and budget reviews, vendor discussions and other event-related decision support.

The internal team remains responsible for day-to-day event implementation and on-site execution.

Hartzog Consulting serves as the experienced advisor behind the team — helping internal stakeholders make stronger decisions, anticipate challenges and approach each event with greater confidence and intention.

Engagements require a minimum six-month commitment and are billed through a monthly retainer.

HOW CLIENTS ACCESS THE SERVICE

Advisory sessions are scheduled throughout the month through Hartzog Consulting's digital scheduling platform and based on the client's needs and availability.

Sessions may be conducted virtually by video conference or telephone.

THE BUSINESS CASE

Organizations frequently assign responsibility for events to professionals whose primary roles may be administration, executive support, marketing, communications, human resources, community engagement or another operational function.

These professionals may be highly capable while still lacking years of specialized event, hospitality and logistics experience.

Hartzog Event Strategy Advisory helps organizations:

Increase internal team capacity
Access senior expertise without adding headcount
Make stronger decisions earlier in the planning process
Protect event budgets
Reduce preventable costs
Build internal knowledge
Improve planning consistency
Strengthen the overall attendee and stakeholder experience

LET'S DISCUSS YOUR EVENT CALENDAR

YOU MAY BE WONDERING…

"We already have someone who plans our events.”

Absolutely — and this service is designed to support them, not replace them.

Your internal team remains responsible for planning and implementation while gaining access to an experienced thought partner for decisions where event, hospitality and logistics expertise can save time, protect the budget and strengthen the overall experience.

"Our hotels and vendors already help us with that.”

Your vendors are valuable partners, but they're advising from the perspective of the services they provide. Hartzog Consulting sits on your side of the table and evaluates decisions based on your objectives, attendees, intended outcomes, and budget — helping your team consider the broader implications of each decision.

"We can just use AI, online templates, and Google.”

Technology and online resources can provide information and options, but actual experience provides context.

Our role is to help your team determine which option makes sense given your budget, audience, venue, stakeholders, organizational culture and intended outcomes — while identifying risks, tradeoffs and opportunities that may not be immediately obvious.